You may or may not know, we won a local cupcake contest in March 2011. We always get great feedback from our customers, but we would love the opportunity to test our cupcakes against more local or even national competition. With this in mind, The Sweet Tooth submitted our second application to compete on Cupcake Wars! We submitted our first application about a year ago, but never received a response from the show. We did not give up, we tried again!
If you are unfamiliar with the show Cupcake Wars, it’s a nationally televised show that allows 4 cupcakeries to complete with the winner taking home $10,000! As described on the shows website, “It’s cupcake vs. cupcake in Food Network’s tastiest competition yet! Each week on Cupcake Wars, four of the country’s top cupcake bakers face off in three elimination challenges until only one decorator remains. The sweet prize: $10,000 and the opportunity to showcase their cupcakes at the winning gig. Whether a special Ace of Cakes anniversary celebration, a star-studded magazine party or an A-list celebrity golf tournament, these Cupcakes Wars really heat up. Candace Nelson (owner of Sprinkles Cupcakes) and Florian Bellanger (chef and co-owner of online macaroon company MadMac) serve as permanent judges with a third rotating judge each week, and Justin Willman hosts.” Appearing on Cupcake Wars has helped many cupcakeries expand and reach new customers, why not toss our hat in?
A little over three weeks ago I logged into The Sweet Tooth’s Twitter account, that does not happen as often as it should. Cupcake Wars had recently posted they were looking for contestants for the show and provided the email address to submit entries. We had nothing to lose, so I submitted an application that Saturday morning, and went about my day. Since we never heard back on our first application, I was not expecting to hear anything again. To my surprise, I received a call from one of the Casting Associates with the show Monday afternoon. He was upbeat and fun, and asked a bunch of questions as a part of the second step in the casting process. We spoke for about 10 minutes, and he let me know he would like to move us on to the next phase of casting. We were required to submit an audition video! He let me know the rules and requirements, and that we had a few days to submit our audition. By the time the call ended, my head was spinning! I called Amy immediately and let her know the news, the good and the bad.
The bad you ask? Amy is pregnant, and we are expecting our third child on October 29th! On our call, the Casting Associate let me know they expected to do the filming around the middle or end of October and with Amy being that pregnant, she would not be able to compete. It was a hard blow, but not enough for us to miss this opportunity. I told Amy everything we needed to do, and that we had to find a different assistant. We were very excited, and started planning. Amy asked her Aunt Jeanie if she would be willing to go, and she agreed. She was defiantly fun, and qualified she owned her own bakery and had been decorating cakes for years! We borrowed a video camera from Amy’s sister, and reserved kitchen space at the Ennovation center. It was a bit hectic and embarrassing, shooting and acting silly with everyone else watching… but it would be worth it if we were invited on the show. We got it done! A friend of mine from work edited the video for us and did an amazing job, especially since it was on such short notice! We would like to send a special thank you to M&A Media for making us look so professional and organized, very impressive work!
It’s been over two weeks since we submitted our application, but we still have our hopes up! There is still time for Food Network to call us right? We have included the video below, check it out and leave a comment for us on YouTube. Maybe you can help convince the show’s producers to select us. Check it out, and let us know what you think!
Wish us luck, if The Sweet Tooth is selected, we would represent Kansas City the best we can!