Amy wanted The Sweet Tooth to be more about Quality than Quantity. When we were brainstorming our business model, it was very important that we offer cupcakes that were outstanding; something our customers felt was worth their hard earned money. She wanted our customer to have the feeling it was not just something they could have made at home, on their own. She thought it was much more important to offer a smaller variety of high quality cupcakes than a large quantity of flavors and average cupcakes. With this in mind we started coming up with our recipes, one at a time until they were just right. It took a long time, but it was worth it! The cupcakes were amazing and it showed when we started receiving feedback from our first rounds of taste testing.
I must admit, I was a fan of having a huge variety of flavors, and I would have loved to launch with 50 different cupcakes to offer. If that were the case, the quality of our cupcakes would have suffered. Amy was right quality was much more important than quantity… that’s why she is the boss. It’s a good thing she does not rule with an iron fist and will listen to my suggestions (when they are good). I still had plans to increase quantity, but I knew I could not sacrifice quality in order to do so. That’s where my April Fool’s Day Cupcake idea came from. We already have some high quality cupcake and frosting recipes, I can make new flavors by mixing and matching them up. I sold Amy on the idea, and we went with it. We got such a good response on some of the combinations, that we might add them to the menu.
With Amy’s mission of Quality first and me wanting to offer more quantity, we were able to find the perfect compromise. With The Sweet Tooth, you can have Quality and Quantity… it’s like having your (cup)cake and eating it too!